Digital Marketing: 7 Creative and Effective Display Advertising Idea
Display advertising is one of the most effective ways used in digital marketing to increase one’s brand value, visibility, and sales. It is a great way to get potential customers who aren’t aware of your brand yet. Display advertising is one of the most challenging streams of digital marketing as you are distracting the users from their current task with your content. To grab viewers’ attention, you need to make sure that the content you are displaying is of the best quality.
There are many creative strategies to grab a customer’s attention. If you are not aware of any such strategy, don’t worry. We are here to help you.
Here
are a few creative and effective display advertising ideas that can change the
way people look at your brand.
Present Your
Product as Solution to a Problem
To plan this type of display advertising, you
need to understand the need for your product on the market. Understand what
problem your product solves and advertise accordingly. When you present your
product as a solution to a problem, there is more probability that the viewer
will be interested in knowing more about how your product solves the problem.
To create a unique display advertisement, you can take help from a digital
marketing company in Delhi that offers you the best services
in the country.
Catchy Lines
Ads from all well-known brands share a common
feature i.e. catchy taglines. Catchy taglines grab attention immediately. You
can also add some humor to the content to impress people.
Use the
Surroundings in Your Favor
If you are planning to put up a hoarding in a
public place, then think unique. Choose a surrounding that will make your
hoarding stand out like a shopping mall floor where your brand name can be seen
by the whole mall. Choose a spot that is relatable to your product. For
example, if you own a brand that makes noodles, you can use the anchor rope
origin of a ship to create an illusion such that a person is slurping-in the
noodles. You need something more than creativity to get such display
advertisement ideas.
A Catchy Jingle
with a Video Can Fetch You Fans
This is an evergreen strategy in display
advertising. You would have watched several jingles played
with ads to grab people’s attention. If you create a jingle that can impress
people, your brand will grab attention soon and your jingle will be on
everybody’s mouth, which will fetch your brand a great visibility in the
market.
Coupons and
Discounts
Coupons and discounts have become a display
advertisement trend. You can attract people by creating ads that display
discounts and coupons. You can also make the coupons limited to excite people
to buy your product immediately.
Use Technology to
Grab Attention
Technology is the best way to get people to
watch your advertisement. Your unique way to use technology can pave the way to
your brand’s success. Previously, UV sensors were embedded into digital screens
in public places that played when somebody passed in front of them. This
technology amused people and the brands became popular overnight.
Let Cute
Furry-Faces Grab Some Attention
Who doesn't love those little fur babies in
display advertisements? Everybody is fond of those little creatures’ pictures
and ads. After all, they are so cute. Use animal pictures or videos to grab
viewers’ attention. If you do not know how to design a display advertisement
with such a concept, you can always take help from a digital marketing company
in Delhi, which can help you big time.
Endnote:
In this competitive era, just grabbing users’
attention is not enough. You need to make sure that your content is better than
that of your competitors in the industry. To get more clicks on your ads, you
need to adopt some unique display advertising strategies. We hope that these 7
creative display advertisement ideas will help your brand grow.
Author bio:
This article is written by Micheal Anderson,
he has great expertise in the digital marketing and SEO services. He employes
with Techmagnate as a digital marketing executive in the Boston, USA.