Digital Marketing: 7 Creative and Effective Display Advertising Idea
Display advertising is one of the most effective ways used in digital marketing to increase one’s brand value, visibility, and sales. It is a great way to get potential customers who aren’t aware of your brand yet. Display advertising is one of the most challenging streams of digital marketing as you are distracting the users from their current task with your content. To grab viewers’ attention, you need to make sure that the content you are displaying is of the best quality.
There are many creative strategies to grab a customer’s attention. If you are not aware of any such strategy, don’t worry. We are here to help you.
Here are a few creative and effective display advertising ideas that can change the way people look at your brand.
To plan this type of display advertising, you need to understand the need for your product on the market. Understand what problem your product solves and advertise accordingly. When you present your product as a solution to a problem, there is more probability that the viewer will be interested in knowing more about how your product solves the problem. To create a unique display advertisement, you can take help from a digital marketing company in Delhi that offers you the best services in the country.
Ads from all well-known brands share a common feature i.e. catchy taglines. Catchy taglines grab attention immediately. You can also add some humor to the content to impress people.
If you are planning to put up a hoarding in a public place, then think unique. Choose a surrounding that will make your hoarding stand out like a shopping mall floor where your brand name can be seen by the whole mall. Choose a spot that is relatable to your product. For example, if you own a brand that makes noodles, you can use the anchor rope origin of a ship to create an illusion such that a person is slurping-in the noodles. You need something more than creativity to get such display advertisement ideas.
This is an evergreen strategy in display advertising. You would have watched several jingles played with ads to grab people’s attention. If you create a jingle that can impress people, your brand will grab attention soon and your jingle will be on everybody’s mouth, which will fetch your brand a great visibility in the market.
Coupons and discounts have become a display advertisement trend. You can attract people by creating ads that display discounts and coupons. You can also make the coupons limited to excite people to buy your product immediately.
Technology is the best way to get people to watch your advertisement. Your unique way to use technology can pave the way to your brand’s success. Previously, UV sensors were embedded into digital screens in public places that played when somebody passed in front of them. This technology amused people and the brands became popular overnight.
Who doesn't love those little fur babies in display advertisements? Everybody is fond of those little creatures’ pictures and ads. After all, they are so cute. Use animal pictures or videos to grab viewers’ attention. If you do not know how to design a display advertisement with such a concept, you can always take help from a digital marketing company in Delhi, which can help you big time.
In this competitive era, just grabbing users’ attention is not enough. You need to make sure that your content is better than that of your competitors in the industry. To get more clicks on your ads, you need to adopt some unique display advertising strategies. We hope that these 7 creative display advertisement ideas will help your brand grow.
This article is written by Micheal Anderson, he has great expertise in the digital marketing and SEO services. He employes with Techmagnate as a digital marketing executive in the Boston, USA.